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Pipestry Rebrands As SalesReply To Optimize B2B Startup Growth

SalesReply - B2B Sales Development Agency

Denver, September 30, 2019 –  Leading outsourced Sales Development agency Pipestry announced today the business’ rebrand to SalesReply. The comprehensive rebrand leads the initiative to align Pipestry’s outsourced prospecting services with SalesReply’s proprietary SaaS technology to reform how B2B startups approach outbound sales and marketing.  Designed around processes used to create more than 150 B2B…

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When It Comes To Sales Prospecting, One Size Does Not Fit All

It’s a pretty common occurrence to feel like once you’ve found copy that resonates with your target audience, that you can then use that for all of your outreach to your target account list. The problem with this kind of thinking is that different departments have very different personas and will react to copy in…

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The Science of A/B Testing Sales Prospecting Emails

The Science of A/B Testing Sales Prospecting Emails

Very rarely does a marketer, sales rep, or copywriter find the perfect version of copy on the first try. Marketing and outbound sales are more of a science experiment: sometimes what you try works, sometimes it fails miserably, but you are never really done tweaking and experimenting and trying new things. Just when you think…

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When It Comes To Email Prospecting, Personalization Is NOT The Answer

When It Comes To Email Prospecting, Personalization Is NOT The Answer

There’s been a big push in the last few years for a more personalized approach in marketing and sales outreach. Spend a lot of money on databases to find highly detailed information about a prospect  (like who their college mascot was) to make a connection and get an in. What many companies are realizing is…

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Aspirations vs Afflictions: What Triggers More Email Responses?

Aspirations vs Afflictions: What Triggers More Email Responses?

Human beings are highly motivated by fear. It’s one of our most basic instincts. The fear of failure, rejection, missing out, change, losing control. These are all rational fears and fear definitely has its place in motivation, however, fear is NOT the best motivator in sales. But why? It’s overdone. Your prospects have heard it…

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How to Win Two First Class Tickets to the Email Spam Box

How to Win Two First Class Tickets to the Email Spam Box

SPAM – Every SDR’s worst nightmare. Have you ever found yourself saying things like: “I spent hours working on crafting the perfect message and the email didn’t even get opened!” Writing copy for sales emails is no-longer ONLY about engaging with a prospect, adding value and asking for a meeting. Half of the battle has…

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The Importance of “Listening” to Your Email Audience

The Importance of “Listening” to Your Email Audience

A/B tests are an excellent way to find out what wording resonates with your audience but if you aren’t finding trends in both your positive and negative responses you won’t be able to fully optimize your campaign. Looking for the subtleties in your prospects responses can be a time-consuming task but I’ve significantly improved my…

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How to Write a Badass Cold Email to a Brand New Industry

How to Write a Badass Cold Email to a Brand New Industry

Changing your voice when approaching a new vertical is an often overlooked and important factor in the success of a sales email campaign. I began selling into manufacturing in Q2 of 2018 with an email formula in mind that I was certain would not fail. It’s a formula that most sales development professionals are familiar…

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3 Ways to Remain Human While Email Prospecting at Scale

3 Ways to Remain Human While Email Prospecting at Scale

Keep your ego small If you’ve read almost any book on sales, you’ll know that we need to keep the focus on benefitting the prospect. First, find their potential problem and then show how you can fix it better than anyone else. It’s the second part of this process that can screw up a cold…

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