executing outbound

Prospects don’t want to meet with just anybody, and they are 72% more likely to meet with you if they perceive you as an expert in your field. Of course, your choice of platform is a key factor on how your approach potential buyers and execute your outbound strategy; and with this guide, we intend…

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ideal customer profile (ICP)

Before a single call is made or email is sent, you need to know who to target on an account level, but more importantly you need to know why you should reach out to this account. This may seem like business 101, but you’d be shocked how many companies don’t know who their true Ideal…

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outreach channels

Email, Phone, LinkedIn, lions, tigers and bears. Oh my. Whether you’ve been in sales a few days or you remember the days when a Rolodex and landline as your glory days, it’s crucial to understand how a deep knowledge of each channel plays a role in not only your success but also how your potential buyers react to…

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sales prospecting photo

Ah, Sales prospecting. It’s one of the things that, in spite of the thorough guides and research, most of us are terrible at. Whether you’re brand new to dales, or a battle scarred industry veteran, it’s incredibly likely you’ve engaged in some form of prospecting. The question, though, is are you good at it? Data…

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Outbound Sales

First, read our data-driven report to outbound during COVID-19. Now, there’s a lot of uncertainty in the business world right now. Companies dusting off their business continuity plans, combing through budgets with a fine-tooth comb, preparing for the worst. Now’s probably not the right time for sales development teams to be prospecting, right?  Wrong. In…

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How To Write A Sales Development Playbook

Aspiring to develop a top-performing sales program for your startup can be a daunting task. Arguably the most important piece of a stellar sales program lies in having clear and defined foundations, AKA a killer Sales Playbook. According to a study by Aberdeen, best in class companies follow a sales playbook 3x as often as…

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SalesReply - B2B Sales Development Agency

Denver, September 30, 2019 –  Leading outsourced Sales Development agency Pipestry announced today the business’ rebrand to SalesReply. The comprehensive rebrand leads the initiative to align Pipestry’s outsourced prospecting services with SalesReply’s proprietary SaaS technology to reform how B2B startups approach outbound sales and marketing.  Designed around processes used to create more than 150 B2B…

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It’s a pretty common occurrence to feel like once you’ve found copy that resonates with your target audience, that you can then use that for all of your outreach to your target account list. The problem with this kind of thinking is that different departments have very different personas and will react to copy in…

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The Science of A/B Testing Sales Prospecting Emails

Very rarely does a marketer, sales rep, or copywriter find the perfect version of copy on the first try. Marketing and outbound sales are more of a science experiment: sometimes what you try works, sometimes it fails miserably, but you are never really done tweaking and experimenting and trying new things. Just when you think…

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When It Comes To Email Prospecting, Personalization Is NOT The Answer

There’s been a big push in the last few years for a more personalized approach in marketing and sales outreach. Spend a lot of money on databases to find highly detailed information about a prospect  (like who their college mascot was) to make a connection and get an in. What many companies are realizing is…

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