3 Ways to Remain Human While Email Prospecting at Scale

Keep your ego small If you’ve read almost any book on sales, you’ll know that we need to keep the focus on benefitting the prospect. First, find their potential problem and then show how you can fix it better than anyone else. It’s the second part of this process that can screw up a cold…

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The Oneliner Email - The Hidden Secret to Bypassing Spam Filters

In September, I was on a call with my CEO and Head of Marketing brainstorming ways to get emails through spam filters. One idea that came up was using a oneliner email to get attention to try and book a meeting without adding any additional information in the first email, then follow up that email…

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The Subtle Art of Saying More with Less Words

I’ve been writing sales emails for a while now. I’ve written emails targeting startup founders and I’ve written emails targeting CEOs of Fortune 500 companies. Industries ranging from construction to IT to retail and fashion. You don’t care though. I’ve already typed too much and you’re getting bored. This is why people suck at writing…

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Your Emails Are Going to Spam

As sales reps, it’s impossible to deny the value in cold email. Nearly every B2B sales organization use cold email to prospect for opportunities, set meetings and hit quota. With the steep decline in cold-call answer rates and the introduction of “Scam Likely” filtering of unrecognized phone calls on cell phones, writing quality cold email…

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How to A/B Test an Email Copy

At the end of Q2, I was working with a client that was struggling to get traction. This client was selling a very niche product into a notoriously difficult space to reach through email (IT). Although they had a wide total addressable market, the copy wasn’t producing nearly enough meetings. By reworking some of the…

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Using Data To Evaluate Your Cold Emails Effectiveness

Forward:  If you’re the kind of person that skips ahead in books to see what happens to the main character, I made a nice summary at the end of each section and at the end. Let’s face it; writing effective cold emails in 2018 is tough. With the implementation of GDPR, increasingly stringent spam filters…

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SalesReply | B2B Sales Development Agency & Platform

When it comes to revenue generation, B2B sales prospecting services can SHOW YOU THE MONEY. Engaging with potential buyers is the driving force behind growing your business. The issue is that internal B2B sales prospecting teams bring a laundry list of headaches, risks, and costs. But there’s good news – There’s a way to reap…

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What is an Email Cadence?

Email cadences are defined by three things; text-based, email scheduling/automation and reply detection. In combination, these things give you a distinct advantage in making those connections and increasing your success rates. Alright, let’s talk reply detection. Typically if you batch and blast 200 emails in a campaign, after you hit Send you sit back and wait…

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The Advantages of B2B Sales Prospecting Services

When it comes to revenue generation, B2B sales prospecting services can SHOW YOU THE MONEY. Engaging with potential buyers is the driving force behind growing your business. The issue is that internal B2B sales prospecting teams bring a laundry list of headaches, risks, and costs. But there’s good news – There’s a way to reap…

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How Email Validation Works

The Basics Let’s start at the beginning – To truly understand how to manage a successful email marketing campaign, you have to understand the fundamentals of the game. Today we’re going to go over the key pieces of information that every good marketer needs to know about email marketing. Email Deliverability Deliverability is the overall…

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