Student Retention Platform

Case Study

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96
Meetings
In
8 Months

Results

  • 96 booked meetings in 8 months
  • 81 meetings from Email
  • 14 meetings from LinkedIn
  • 24 meetings booked during COVID
  • 4,793 Total Addressable Market Built

Challenges

Nuro was looking to scale outreach and increase the number of quality sales meetings to make a name among higher education institutions and sign new business. They started with 1 sales rep and now have 3. Their concerns were booking quality meetings with the right titles and making sure their outreach partner represents them well.

Solution

1. We built a Total Addressable Market of Universities, Colleges, Junior Colleges, Trade and Technical Schools with a focus on VP of Academic Affairs and Student Success.

2. We created a Sales Development Playbook that included buyer roles, copy, strategy, and best tactics.

3. We created 1 campaign, using multi-variate testing, targeting the above mentioned titles.

4. We created a re-target campaign reaching out to anyone who hadn't been sent an email in 90 days- this campaign focussed on another tool of our client.

5. We had just stated a competitor campaign when COVID-19 changed our focus.

6. We started a COVID-19 focussed campaign due to schools having to now be all online and targeted Provosts and Chancellors of the Total Addressable Market.

7. In the midst of COVID-19, Nuro hosted a webinar about how best to engage with remote students. SalesReply ran a campaign to gauge interest and increase attendance.

About

Company Type
SaaS

Company Size
20 Employees

Product/Service
Student Retention Platform

Target Industries
Universities, Colleges

Target Departments
Academic Affairs

Outreach Channels
Email, Social, Direct Mail

Headquarters
Chicago, IL

Website
nuroretention.com

Learn More About Nuro Retention

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