- 27 meetings in first 1.5 months
- 16 meetings from LinkedIn
- 11 meetings from Email
- 23 page Sales Development Playbook
The Second Shift was looking to scale outreach and increase the number of quality sales meetings, breakthrough into a variety of industries, and sign new business. Their concerns were booking quality meetings that would progress through their pipeline into won business and making sure their outreach partner represents them well.
1. We built a Total Addressable Market of Tech and Media Companies with varying employee and revenue sizes, with a focus on HR/Recruiting/Staffing departments.
2. We created a Sales Development Playbook that included buyer roles, copy, strategy, and best tactics.
3. We created 2 campaigns to start, split up by employee and revenue size, but running the same copy.
4. As time went on we starting adding different verticals.
5. With COVID-19 happening, we decided to add an additional campaign focused on companies and industries that are currently hiring.
Staffing & Recruiting
Female Staffing & Recruiting Platform
HR, Recruiting, Staffing, Diversity, Inclusion
New York, NY