Staffing & Recruiting Platform

Case Study

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In First
1.5 months


  • 27 meetings in first 1.5 months
  • 16 meetings from LinkedIn
  • 11 meetings from Email
  • 23 page Sales Development Playbook


The Second Shift was looking to scale outreach and increase the number of quality sales meetings, breakthrough into a variety of industries, and sign new business. Their concerns were booking quality meetings that would progress through their pipeline into won business and making sure their outreach partner represents them well.


1. We built a Total Addressable Market of Tech and Media Companies with varying employee and revenue sizes, with a focus on HR/Recruiting/Staffing departments.

2. We created a Sales Development Playbook that included buyer roles, copy, strategy, and best tactics.

3. We created 2 campaigns to start, split up by employee and revenue size, but running the same copy.

4. As time went on we starting adding different verticals.

5. With COVID-19 happening, we decided to add an additional campaign focused on companies and industries that are currently hiring.


Company Type
Staffing & Recruiting

Company Size
23 Employees

Female Staffing & Recruiting Platform

Target Industries

Target Departments
HR, Recruiting, Staffing, Diversity, Inclusion

Outreach Channels
Email, Social

New York, NY


Learn More About The Second Shift

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A leader in talent innovation--our marketplace connects professional female talent with high-level job opportunities.

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