Difficulties of Deliverability
Smarter Spam Filters
Sales email deliverability is getting more difficult by the day. Email servers look at your authentication, email volume, domain reputation, IP reputation, size, HTML, links (including open pixels) and over email copy.
Spikes In Volume
Everyone wants to send as many emails as possible as quickly as possible. This often results in spikes in volume that can negatively affect your email domain reputation. It's best to increase volume "naturally."
Deliverability Is A Core Focus
Every Email Is Unique
Just because you are changing the first name and company in your email copy doesn't mean that your emails are unique. Our email variable sets not only allow you to perform multivariate tests, but they also make every single email handcrafted.
Spam Keyword Finder
Our built-in Spam Keyword Finder helps you identify and remove spam keywords from your email copy. The concept is very simple, the less identified spam keywords in your emails, the better.
Email Volume Throttling
We've created the concept of throttling email volume by slowly accelerating your email volume every day until the Full-Throttle Date, at which the Full-Throttle Volume is hit. This allows for a more natural increase in email volume, which does not raise any flags.
Open Tracking Sampling
The irony of open tracking is that it actually results in fewer emails being opened when its purpose is to help increase open rates. We've created the concept of adding open tracking pixels to a percentage of your emails. This way, you can still know your overall open rates without cannibalizing the deliverability potential of all of your emails.