Our Direct Mail Process
Our automated direct mail strategy sets meetings with your hardest to reach prospects.
Send Custom Gifts to Your Top Prospects
We send your custom gift of choice with a handwritten letter.
Send Email Campaign After It's Delivered
When your gift arrives, we activate an email cadence.
Schedule Qualified Sales Meetings
We handle responses and book meetings with top prospects.
Key Aspects to B2B Direct Mail Campaigns
We've seen meeting rates north of 30% and set meetings with the world's largest companies.
Lead With A Handwritten Note
This classy gesture makes the prospect feel your message is personalized and demonstrates that you put in your time and research.
Keep The Tone Conversational
Campaigns and copy that sound like marketing messages or something you would write for a tradeshow, fail. The tone of the copy should be genuine and feel like a personal message.
Follow Up Via Email
Less than 0.2% of prospects will go out of their way to call or email you after sending a B2B direct mail package. You need to send a follow up email or phone call in order to get them to respond.
Some Of Our Favorite Direct Mail Items
Coffee Gift Cards
Although you're not in the same city, it doesn't mean you can't buy prospects coffee.
Most executives have enough coffee, that's why we prefer to treat them to a bottle of wine.
Boxes of Cookies
One thing executives like better than wine and champagne is a delicious box of cookies.
Our direct mail fulfillment is handled in-house and we can send any custom gift.
Why Direct Mail?
Direct mail response rates are at their highest point since 2003
of buyers say it's more trustworthy
of buyers prefer direct mail to email
of buyers say it creates a connection
of buyers say it's more personal
Some Recent Meetings From Direct Mail
Chief Financial Officer
Executive VP & Chief Marketing Officer
President & Chief Executive Officer
Chief Retail Officer
Senior Director, Consumer Insights
Vice President - Product Management, Loyalty Solutions
Chief Marketing Officer
Vice President, E-Commerce
Sr. Director of Product Marketing
Director, Global Accounts Payable
Global Supply Chain Security Director
Chief Marketing Data Scientist
Director Brand Marketing
Vice President, Channel Engagement
Vice President, SEO
Director, Internal Audit and Information Security
President & CEO
Chief Operating Officer
VP Sales & Merchandising
Senior Vice President, Finance
Vice President, Global Chief Information Security Officer
We have partnerships with several gifting providers and we handle all the purchasing, we simply just pass through the cost.
Last year it was bottles of wine and this year we have found that it's the year of the sweet tooth... Prospects love the cookies!
We first look through our databases and then we append and double-check our data via manual research, as we don't want any gifts going to waste.