Drill Down To Every Level
Key Aspects of Account-Based Reporting
Total Addressable Market
One of the first steps to a successful outbound strategy is gaining a full understanding of the size of the target market. After that, it's important to plan on the segmentation and execution strategy.
The success of a B2B outbound campaign is tracked against how many companies are reached out to, opened, responded, set meetings and closed deals. We track this at the company aka "Account" level.