Drill Down To Every Level
Importance of Account Based Reporting
Total Addressable Market
One of the first steps to a successful outbound strategy is gaining a full understanding of the size of the target market. After that, it's important to plan on the segmentation and execution strategy.
The success of a B2B outbound campaign is tracked against how many companies are reached out to, opened, responded, set meetings and closed deals. We track this at the company aka "Account" level.
Sales reply is built specifically for B2B selling. We use the email domain to create accounts and associate their contacts. In doing so, we are able to generate details account based reporting. For example, you can report on how many companies you have contacted, how many companies have opened emails, etc.
We allow users to set weekly meeting and sales goals and track against their performance by Sales Rep.
Campaign categories is a new concept we've created. A user can assign multiple campaigns to a single category and then report on the overall performance of the category.
Variable set reporting is one of our most advanced features. It allows you to report on the performance of each variable inside of your variable sets which allows you to optimize your variables sets by turning off lower performing variables.