80% of sales require 5 follow-up calls after the meeting. 44% of sales reps give up after 1 follow-up.
31% of SDR teams use direct mail marketing in their outreach.
source: Revenue Collective - The State of Sales Development
91% of SDR teams perform cold calling.
100% of SDR teams use email as a cold outreach channel.
42% of SDR teams consider email to be their most effective outreach channel.
32% of SDR teams consider cold calling as their most effective outreach channel.
18% of SDR teams consider LinkedIn to be their most effective outreach channel.
35% of SDR teams consider cold calling as their least effective outreach channel.
35% of SDR teams percieve their overall cold outreach effectiveness has decreased in the past two years.
2% of SDR teams consider video to be their most effective channel.
27% of SDR teams are most excited about the potential for video as a channel.
96% of SDRs recieve a base salary plus a commission.
$49K is the average base salary of an SDR.
$70K is the the average on target earnings for an SDR year 1.
$551 is the average target cost per meeting for an SDR team.
$897 is the actual average cost per meeting for an SDR team.
97% of SDR teams that hit quota in 2019 used 3+ outreach channels.
91% of SDR teams require some sort of sales related experience.
It takes an average of 8 cold call attempts to reach a prospect.
The best time to cold call is between 4:00 and 5:00 PM.
30-50% of sales go to the vendor that responds first.
49% of B2B companies would consider using a outsourced sales development service.
80% of SDRs primarily source opportunity from cold outreach.
41% of SDRs use BANT for their opportunity qualification.
35% of sales organizations have seperate teams for inbound and outbound.
40% of SDR teams define their territories by region.
44% of SDR teams do outreach globally.
63% of SDRs are allowed to work remote.
22% of SDR teams reporting to marketing instread of sales.
43% of employers require their SDRs to have a college degree.
59% of B2B companies have never used an outsourced sales development service.
26% of B2B companies heavily rely on Salesforce for sales.
23% of B2B companies use Outreach as their cold outreach platform.
21% of B2B companies use SalesLoft as their cold outreach platform.
83% of SDR teams missed their quota in 2019.
41% of SDR teams use meeting booked as their main KPI.
77% of SDR teams measure their KPIs monthly. 18% measure quarterly.
34% of SDRs have less than 6 mo of sales experience.
74% of SDRs have less and 1 years of sales experience.
5% of SDRs have more than 2 years of sales experience.
90% of SDR teams use 3 or more outreach channels.